Costco’s membership fees grew faster than its member base. What changed?
Costco’s membership fees rose faster than its paid-member count. Pricing, upgrades and accounting timing explain why the two measures tell different stories.
Sadie Brooks
Sadie Brooks covers consumer companies and the economics behind familiar shopping experiences. Her writing looks beyond popularity to costs, returns and repeat orders. Away from the business pages, Sadie enjoys gardening and picnics in the park that require a few too many containers.