Software implementation: who pays to make the subscription work?
Services accounts at Salesforce, ServiceNow and Workday show why selling a subscription and making it work are different economic tests.
Services accounts at Salesforce, ServiceNow and Workday show why selling a subscription and making it work are different economic tests.
Capitalised software sales commissions separate the cash paid to win a customer from the expense recognised later. Three dated filings show why neither figure proves acquisition efficiency.